Services Solutions · Enterprise Ad Budget Forecasting & GenAI Copy

SPG AdTech Intelligence

SPG AdTech Intelligence manages and automates digital advertising budgets at enterprise scale. Time-series forecasting models predict CTR and ROAS one quarter ahead, while a GenAI-powered copy generator produces keyword-optimised ad content — all within a GDPR-compliant data architecture.

Data analytics dashboard with charts on a monitor

ADTECH / ML · GENAI

Forecast accuracy

±8% ROAS

GDPR compliance

Art. 17 · 20

Copy generation time

< 5 s

Capabilities

What this platform does

Each capability is a deployed module — not a feature on a roadmap. Engagements typically begin with a 4-week scoping exercise to confirm fit against your operational data and constraints.

01 / 05

Autonomous budget forecaster

Historical campaign spend, click trends, and conversions are modelled with seasonal forecasting algorithms. Forecasts cover next-quarter budgets and expected ROAS — with confidence intervals, not point estimates.

02 / 05

GenAI ad copy generator

A GenAI engine generates campaign headlines and descriptions tuned to targeted keyword structures. Copy is produced in seconds, with prompt templates that inject strategic intent dynamically.

03 / 05

Anomaly alert system

Statistical anomaly detection triggers alerts when a campaign experiences a sudden CTR drop or CPC surge — enabling response within minutes, not days.

04 / 05

GDPR compliance panel

Automated deletion scripts and data portability exports are built into the platform. Encryption protects OAuth tokens at rest.

05 / 05

Multi-account management

Multi-Client Center hierarchy is fully supported — multiple enterprise ad accounts are managed from a single authenticated interface with role-mapped access controls.